WOMEN don’t waste their TIME watching MOVIES

May 18, 2013 § Leave a comment

fr. movies.gearlive.com

fr. movies.gearlive.com- Jolie making “Salt”

Here is food for thought-  Appendix B from a new study on gender equality in film, from the University of Southern California’s Annenberg School for Communication and Journalism .

The study’s findings are, basically, more of the same, if not worse for the most recent year.  (thus Appendix B for your perusal, consideration, reality checking…)  On the site, USC Annenberg News, a post from May 13, 2013 notes:

“Across five years (2007, 2008, 2009, 2010 and 2012), 500 top-grossing films at the U.S. box office, and over 21,000 speaking characters, a new study by USC Annenberg found that females represented less than one-third (28.4%) of all speaking characters in 2012 films.  When they are on screen, 31% of women in 2012 were shown with at least some exposed skin, and 31.6% were depicted wearing sexually revealing clothing.” 

fr. scifi.about.com

fr. scifi.about.com- one of the “Twilights”

Okay, so I’m not adverse to skin showing.  Lust and sex are part of life.  And women like to preen sometimes.  Flaunt what God gave ya.  The study, however, notes that the skin shown tends to be on teenage girl body parts,

adding salt to the wounds of aging female actresses lucky enough to factor within the 28.4% of speaking roles available and calling into question just what “we” intend to do through film.  Sell Peter Pan?

And to the lower than 28.4% female representation.  Maybe that truly reflects who watches movies and pays for them.

Maybe WOMEN don’t WASTE THEIR TIME WATCHING (teenage skin in) MOVIES?

There’s a “do loop” here?  Build Costner’s baseball diamond and the players will show up.

Maybe the better question, in light of all these not so surprising Annenberg study findings, is WHERE ARE THE MOVIES WOMEN WANT TO WATCH?

fr. thephoenix.com: "The Jane Austen Book Club" 2007

fr. thephoenix.com “The Jane Austen Book Club” 2007

Hey, I like action and adventure- say, the BOURNE flicks- as much as the rest of us, but, speaking of BOURNE, the female leads in them are among my favorite actresses because I admired them in the BOURNE.  They could stand on their own, given a well written role.  Like SALT, for instance, where Angelina Jolie plays a bang up, save-the-world, angry female fabulous lead.  SALT has cruelly few other female speaking parts.

Did part of SALT’s success depend upon men watching Jolie?  Will men stop wanting to watch Jolie now that she’s altered her body?  What an interesting thing to check.  Was it just Angelina’s real boobs that the guys were watching all the time?  Will there be a new superstar beauty goddess now, one men consider real?  The men who, apparently, are the audience for whom the 78% male speaking roles are writ?  And the directors and writers and producers and decision makers.

The full study is available at:

annenberg.usc.edu/News%20and%20Events/News/~/media/PDFs/Smith_GenderInequality500Films.ash

Appendix B
List of 2012 Films in the Sample

page17image2088

Marvel’s The Avengers The Dark Knight Rises The Hunger Games Skyfall

The Hobbit: An Unexpected Journey

The Twilight Saga: Breaking Dawn Part 2

The Amazing Spider-Man Brave
Ted
Madagascar 3: Europe’s Most

Wanted
Dr. Seuss’ The Lorax
Wreck-It Ralph
Lincoln
MIB 3
Django Unchained
Ice Age: Continental Drift
Snow White and the Huntsman Les Miserables (2012)
Hotel Transylvania
Taken 2
21 Jump Street
Argo
Silver Linings Playbook Prometheus
Safe House
The Vow
Life of Pi
Magic Mike
The Bourne Legacy
Journey 2: The Mysterious Island Rise of the Guardians
Zero Dark Thirty
Flight

page17image11168

Think Like a Man The Campaign
The Expendables 2 Wrath of the Titans Jack Reacher

Dark Shadows Parental Guidance John Carter
Act of Valor

This Is 40
Contraband
Looper
Tyler Perry’s Madea’s Witness

Protection Battleship

Pitch Perfect
Mirror Mirror Chronicle (2012)
Hope Springs Underworld Awakening The Lucky One

The Dictator
Total Recall (2012)
Titanic (3D)
American Reunion
ParaNorman
This Means War
Project X
The Woman in Black Paranormal Activity 4
The Devil Inside
The Odd Life of Timothy Green Ghost Rider: Spirit of Vengeance The Grey
Red Tails
The Possession

page17image21160
page17image21752 page17image22176

Diary of a Wimpy Kid: Dog Days

Sinister
Beauty and the Beast (3D) Savages (2012)
The Best Exotic Marigold Hotel Moonrise Kingdom
Here Comes the Boom
Red Dawn (2012)
The Three Stooges
Star Wars: Episode I – The

Phantom Menace (3D) Resident Evil: Retribution The Cabin in the Woods What to Expect When You’re

Expecting
Finding Nemo (3D)
End of Watch
Rock of Ages
Abraham Lincoln: Vampire

Hunter Lawless

The Guilt Trip
That’s My Boy
Trouble with the Curve
The Watch
Frankenweenie
Step Up Revolution
Tyler Perry’s Good Deeds Monsters, Inc. (3D)
House at the End of The Street The Pirates! Band of Misfits Joyful Noise
The Five-Year Engagement Cloud Atlas
One For the Money

page17image32464 page17image32888

*Study funded by the Annenberg School for Communication & Journalism © 2013 Dr. Stacy L. Smith

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