WOMEN don’t waste their TIME watching MOVIES
May 18, 2013 § Leave a comment
Here is food for thought- Appendix B from a new study on gender equality in film, from the University of Southern California’s Annenberg School for Communication and Journalism .
The study’s findings are, basically, more of the same, if not worse for the most recent year. (thus Appendix B for your perusal, consideration, reality checking…) On the site, USC Annenberg News, a post from May 13, 2013 notes:
“Across five years (2007, 2008, 2009, 2010 and 2012), 500 top-grossing films at the U.S. box office, and over 21,000 speaking characters, a new study by USC Annenberg found that females represented less than one-third (28.4%) of all speaking characters in 2012 films. When they are on screen, 31% of women in 2012 were shown with at least some exposed skin, and 31.6% were depicted wearing sexually revealing clothing.”
Okay, so I’m not adverse to skin showing. Lust and sex are part of life. And women like to preen sometimes. Flaunt what God gave ya. The study, however, notes that the skin shown tends to be on teenage girl body parts,
adding salt to the wounds of aging female actresses lucky enough to factor within the 28.4% of speaking roles available and calling into question just what “we” intend to do through film. Sell Peter Pan?
And to the lower than 28.4% female representation. Maybe that truly reflects who watches movies and pays for them.
Maybe WOMEN don’t WASTE THEIR TIME WATCHING (teenage skin in) MOVIES?
There’s a “do loop” here? Build Costner’s baseball diamond and the players will show up.
Maybe the better question, in light of all these not so surprising Annenberg study findings, is WHERE ARE THE MOVIES WOMEN WANT TO WATCH?
Hey, I like action and adventure- say, the BOURNE flicks- as much as the rest of us, but, speaking of BOURNE, the female leads in them are among my favorite actresses because I admired them in the BOURNE. They could stand on their own, given a well written role. Like SALT, for instance, where Angelina Jolie plays a bang up, save-the-world, angry female fabulous lead. SALT has cruelly few other female speaking parts.
Did part of SALT’s success depend upon men watching Jolie? Will men stop wanting to watch Jolie now that she’s altered her body? What an interesting thing to check. Was it just Angelina’s real boobs that the guys were watching all the time? Will there be a new superstar beauty goddess now, one men consider real? The men who, apparently, are the audience for whom the 78% male speaking roles are writ? And the directors and writers and producers and decision makers.
The full study is available at:
List of 2012 Films in the Sample
Marvel’s The Avengers The Dark Knight Rises The Hunger Games Skyfall
The Hobbit: An Unexpected Journey
The Twilight Saga: Breaking Dawn Part 2
The Amazing Spider-Man Brave
Think Like a Man The Campaign
Dark Shadows Parental Guidance John Carter
This Is 40
Diary of a Wimpy Kid: Dog Days
Phantom Menace (3D) Resident Evil: Retribution The Cabin in the Woods What to Expect When You’re
The Guilt Trip
*Study funded by the Annenberg School for Communication & Journalism © 2013 Dr. Stacy L. Smith